A Bank Heist Goes Terribly Wrong Thanks to Adobe's 'Excellent' Customer Experience Tools

Marketer Flips Strategy to Show How Great Customer Service Can Get You Out of Tricky Situation

Published on

Editor's Pick

Adobe has entertained us with its stories of major business fails -- such as one spot about a major sports deal going horribly wrong, and another about a super spy whose mission gets unexpectedly thwarted -- all thanks to a poor customer experience. Now, however, in its latest ad from Goodby, Silverstein & Partners, Adobe is showing how a stellar customer experience can make a really bad situation go tremendously right.

Directed by Biscuit Filmworks' Steve Rogers, it features a trio of crooks holding up a bank -- but thanks to Adobe Experience Cloud, one teller is easily able to I.D. a couple of the culprits and offer them some banking benefits in the process, undermining their original operation. The spot introduces the new tagline, "Make experience your business."

"We thought it was a sneaky way to show people what a digital customer experience actually is," said Goodby, Silverstein & Partners Creative Director Will Elliott in a statement.

"To keep customers engaged, businesses are having to reinvent the experiences they deliver," added Alex Amado, VP of Experience Marketing. "They need to make them simpler, more relevant and more personalized. We love this new spot for the Adobe Experience Cloud because it shows how those kinds of experiences can build loyalty, even with the most challenging customers."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 21, 2017
Agency:
Goodby, Silverstein & Partners
Client:
Adobe
Director:
Steve Rogers
Production Company:
Biscuit Filmworks
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age