Creativity

Adobe Digitizes Edvard Munch's Brushes So You Can Paint 'The Scream'

Campaign Includes a Contest to Have Your Work Displayed at Oslo's Munch Museum

By Alexandra Jardine. Published on Jun 27, 2017

Editor's Pick

Has 2017 driven you to want to paint your own version of "The Scream?" Now, you can.

In a campaign via Swedish agency Abby Priest, Adobe has teamed up with The Munch Museum in Oslo to recreate digital versions of the more than 100-year-old original brushes used by Edvard Munch, painter of the famous artwork.

The company collaborated with Photoshop brush maker Kyle T. Webster in order to make them available in Creative Cloud for Photoshop and Sketch users worldwide. The work was done by carefully photographing each individual brush in 360 degrees using ultra-high-resolution cameras to document all angles and details to create an accurate three dimensional representation. Munch's artistic style and brushwork was closely analysed by art historians, and combined with data about the brushes' attributes, including physical properties such as flexibility and bristle type. Webster then transformed all the data into digital representations of Munch's brushes, capturing the exact shape and performance attributes of each brush in digital form and in minute detail. You can download the brushes here.

Adobe will be running a contest over the next few weeks, to July 14, for people to create their own versions of "The Scream." People can enter by uploading their artwork to Behance with the tag #MunchContest; prizes include a chance to have your work of art displayed alongside Munch's at The Munch Museum in Oslo.

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About

Credits

Date
Jun 27, 2017
Agency:
Abby Priest
Client:
Adobe
Creative Director:
Oskar Hellqvist
Creative:
Anders Hellström
Creative:
Pontus Widell
Account Director:
NIklas Crona
Client Director:
Andreas Morne
Photoshop Brush Maker:
Kyle T. Webster
Photographer:
Andreas Kleiberg
Video Production:
Swim Club
Senior Director:
Simon Morris
Marketing Manager:
Anna Rose

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