100 Artists Contribute To Recreated Adobe Logo In Real Time

Installation By Goodby Silverstein Will Live At Adobe's San Francisco Office

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As part of Adobe's Logo Remix project, in which creatives were asked to reinterpret the brand's logo, Goodby Silverstein & Partners' BETA Group re-created the logo as a physical lights installation with 100 handmade cubes. Each one correlates to an artist using Adobe software in real time. The Goodby BETA Group captured a single pixel from each artist in a group as they worked on their creative projects and manifested the pixels through a light fixture in each cube. The installation will live at the San Francisco Adobe office.

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About

Credits
Date
Mar 31, 2014
Agency:
Goodby Silverstein & Partners
Client:
Adobe
Tags
Category
Industry
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