Creativity

100 Artists Contribute To Recreated Adobe Logo In Real Time

Installation By Goodby Silverstein Will Live At Adobe's San Francisco Office

Published on Mar 31, 2014

Editor's Pick

As part of Adobe's Logo Remix project, in which creatives were asked to reinterpret the brand's logo, Goodby Silverstein & Partners' BETA Group re-created the logo as a physical lights installation with 100 handmade cubes. Each one correlates to an artist using Adobe software in real time. The Goodby BETA Group captured a single pixel from each artist in a group as they worked on their creative projects and manifested the pixels through a light fixture in each cube. The installation will live at the San Francisco Adobe office.

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About

Credits

Date
Mar 31, 2014
Agency:
Goodby Silverstein & Partners
Client:
Adobe

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