Adobe's 'Fashion Collection' Features All Your Favorite Stock Image Cliches

Limited Edition T-Shirts Show How Cheesy Photos Used to Be

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Adobe is promoting its Adobe Stock image collection with a limited edition clothing collection that pays tribute to some gloriously cheesy stock photos from the past.

Adobe Stock Apparel, created by Swedish agency Abby Priest, consists of T-shirts and sweatshirts with almost iconic cliched images from stock photo websites over the years -- like "happy office workers pointing to blank sign," "happy senior couple piggybacking at the beach" and "laughing woman eating healthy vegetable salad." The idea highlights the difference between then and now and how Adobe Stock has increased the workflow.

While the collection isn't actually for sale (it's being sent to a "select audience" as part of a direct marketing campaign), if you want to indulge in some nostalgia for stock photo cliches, you can take a look at it online at the Lookbook.

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About

Credits
Date
Sep 14, 2016
Agency:
Abby Priest
Client:
Adobe
Creative Director/Art Director:
Oskar Hellqvist
Copywriter:
Håkan Nyberg
Account Director:
Sofie Gustafsson
Account Director:
NIklas Crona
Client Director:
Andreas Morne
Account Manager:
Anna Fares
Account Manager:
Pia Roos
Client Marketing Manager:
Klara Lundquist
Digital Media Manager:
Paul Van Keeken
Digital Marketing Manager:
Marta De Donno
Stylist:
Maria Barsoum
Photographer:
Oskar Gyllenswärd
Concept:
Adobe Nordic
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