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Adobe Welcomes You to Cannes by Putting Makeup on Jeff Benjamin, PJ Pereira and Others

Goodby Projects Creatives' Own Campaigns on Their Faces

Editor's Pick

Ever wondered what some of adland's biggest names would look like with makeup on? Adobe and Goodby show you, via "Welcome to Cannes," a print ad campaign set to be displayed at the entrance to the Palais in Cannes, where 12,000 delegates will enter to attend events, talks and seminars next week.

The ads take a cue from "The New Creative," a campaign from Adobe that displayed artists' work on their faces via projection. This time, the industry's most respected professionals like JWT's Jeff Benjamin, Pereira & O'Dell's PJ Pereira, and Goodby's Eric Kallman were partnered with an artist to conjure up a design to reflect their most famous ad campaigns. Then, the designs were projected onto their faces.

For example, Mr. Benjamin's face featurers the Burger King "Subservient Chicken," while Mr. Kallman's shows Old Spice, Skittles and Pizza Hut.

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About

Credits
Date
Jun 12, 2014
Agency:
Goodby Silverstein & Partners
Client:
Adobe
Co-Chairman/Partner:
Rich Silverstein
Creative Director:
Will Elliott
Associate Creative Director:
Patrick Knowlton
Art Director:
Sam Luchini
Copywriter:
Roger Baran
Print Producer:
Jim King
Photographer:
Claude Shade
Visual Effects Artist:
Nathan Shipley
Visual Effects Artist:
Chris Carmichael
Director of Brand Strategy:
Brendan Robertson
Business Affairs Manager:
Chrissy Shearer
Editor:
Sam Luchini
Illustrator:
Alex Trochut
Illustrator:
Vault 49
Illustrator:
Adhemas Batista
Illustrator:
Doug Alves
Illustrator:
Yema Yema
Illustrator:
Evgeny Parfenov
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