Adris Group: Book that Grows In Your Hands

An annual report reacts to your touch.

Published on

Editor's Pick

In Croatia, agency Bruketa & Zinic OM created an annual report for the Adris Group which literally evolves in the hands of the user. The black covers of the book, entitled "In Good Hands" reveal floral details when heated by the palms of the hands, thanks to specially calibrated thermo color. The same technique was used for the illustrations inside. An iPad version of the report is also available, and includes technology that also reacts to touch.

The idea is to illustrate metaphorically how hands can achieve anything. Adris Group, which has divisions in both the tobacco and tourism business, is a company owned by its employees as stockholders, and wants to emphasize that it is therefore "in good hands".

Such innovative reports aren't a new thing for the agency-client pair. For example, they previously produced a report whose size belied its actual weight, to demonstrate Adris' real "heft."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 02, 2012
Agency:
Bruketa & Zinic OM
CD:
Davor Bruketa
Client:
Adris Group
CD:
Nikola Zinic
AD:
Nebojsa Cvetkovic
AD:
Neven Crljenak
Senior Copywriter:
Ivan Cadez
Copywriter:
Vesna Durasin
Production Manager:
Vesna Durasin
DTP:
Radovan Radicevic
Illustrator:
Vedran Klemens
Digital Production:
Brlog
Digital Production:
Tin Kadoic
Editor:
Adris Grupa
Editor:
Predrag D. Grubic
Executive Editor:
Kristina Miljavac
Print:
Cerovski Print Boutique
Print:
Stegatisak
Thermo Color Printing:
Knepsen
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age