Creativity

AEG-Electrolux: Noise Awareness Madrid

AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid,

Published on Apr 23, 2008

Editor's Pick

AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid, London, Berlin, Brussels and Milan, ambient noise levels are displayed via decibel meters connected to LED screens embedded in billboards, all in homage to Noise Awareness Day (April 16). The domestic appliance manufacturer teamed up with blowUP media and BBH for the digital outdoor effort. Noise levels from the individual cities are recorded on the campaign’s Web site, which allows users to compare decibel levels of the major urban areas on line graphs and learn more about the detriments of noise pollution.

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About

Credits

Date
Apr 23, 2008
Client:
AEG-Electrolux
Agency:
BBH London
Creative Director:
Nick Kidney
Creative Director:
Kevin Stark
Art Director:
Steve Wakelam
Copywriter:
Ian Williamson
Project Producer:
Joanna Borton

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