AEG-Electrolux: Noise Awareness Madrid
AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid,
AEG-Electrolux is measuring sound pollution across Europe in a campaign supporting its new silent washing machine. At high-traffic locations in Madrid, London, Berlin, Brussels and Milan, ambient noise levels are displayed via decibel meters connected to LED screens embedded in billboards, all in homage to Noise Awareness Day (April 16). The domestic appliance manufacturer teamed up with blowUP media and BBH for the digital outdoor effort. Noise levels from the individual cities are recorded on the campaign’s Web site, which allows users to compare decibel levels of the major urban areas on line graphs and learn more about the detriments of noise pollution.
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Full Credits
- Client:
- AEG-Electrolux
- Agency:
- BBH London
- Creative Director:
- Nick Kidney
- Creative Director:
- Kevin Stark
- Art Director:
- Steve Wakelam
- Copywriter:
- Ian Williamson
- Project Producer:
- Joanna Borton
Date
Apr 23, 2008
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