Creativity

Aflac: Aflac.com

The AFLAC duck gets some new duties.

Published on Jan 11, 2010

Editor's Pick

AFLAC has redesigned its website and launched You Don't Know Quack, an integrated campaign to help educate consumers on the brand's supplementary insurance. AFLAC marketing historically has leaned heavily on traditional media with spots featuring the iconic duck character who promoted brand awareness with his boisterous "AFLAC" quack. The site and campaign feature a revamped, animated version of the famous fowl, who takes on an expanded, but perhaps less boisterous role in online vignettes that help to spell out what the AFLAC product is all about to individuals, business owners and potential agents.

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About

Credits

Date
Jan 11, 2010
Agency:
Kaplan Thaler Group
Client:
Aflac
Digital Agency:
Firstborn
Manager of New Media:
Cosh Bryan
In-House Director New Media:
James Wisdom
In-House 2nd VP Application Services:
Eric Strother
In-House Project Manager:
Bryan Gaps
In-House Web Developer:
Tim Loibl
In-House Web Developer:
Mark Mims
In-House Web Developer:
Alexandra Baggett

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