Los Angeles-based agency Bold L.A. premiered this digital video and print campaign for client AG Adriano Goldschmied earlier this week, in an effort to promote the designer's fall/winter AG contour 360 Denim launch. Director Jason Miller creates this film featuring professional ballerinas -- Laura Hand and Samantha Miller -- showing off their moves in the skinniest jeans. Toes point and legs extend as the nimble young dancers fly through the air to British artist Kindness' song "House." The team debuted the short film on Refinery29.
The idea is reminiscent of this earlier campaign from Levi's, which commissioned Korean National Ballet dancers to show off the stretchability of its denim.
Need a credit fix? Contact the Creativity Editors