Creativity

Age U.K.: Thermal Cover Wrap

Make them warmer.

Published on Nov 13, 2012

Editor's Pick

The Telegraph magazine is experimenting with a "thermal cover wrap" around its Saturday issue, as part of a partnership with charity Age U.K. The cover image, which shows a photo of celebrity ambassador Lynda Bellingham, is in grey, and printed in thermal ink. When you put a finger on the picture, that area will turn orange. It is meant to show how donations can keep elderly people warm. Karmarama worked on the cover, along with The Telegraph's in-house team. Via BrandRepublic.

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About

Credits

Date
Nov 13, 2012
Agency:
Karmarama
Client:
Age U.K.

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