Creativity

From Dali to Droga: AICP Urges You to 'Get Into the MOMA' by Entering Its Awards

2016 Submissions Are Now Open

By Alexandra Jardine. Published on Feb 24, 2016

Editor's Pick

The AICP's Call for Entries film this year hails modern art greats (Van Gogh, Andy Warhold) alongside advertising greats (Dan Wieden, David Droga) as it urges entrants to "get into the MoMA."

Illustrating how entering the AICP Awards elevates the craft of advertising to inclusion in the institution that houses Van Gogh, Warhol, Koons and others, the colorful film showcases work from both art and advertising is set to a hypnotic chant with the chorus "Get Into the MoMA." All winning work in the AICP Awards is permanently archived by the Department of Film at The Museum of Modern Art (MoMA).

The film was conceived by Jeff Kling, chief creative officer of Fallon Worldwide, and 2016 AICP Next Awards Judging Chair. Tonefarmer created the music track while Jason Cook of Flavor and Barnett Kiel of Cutters created the art montage.

The deadline to enter the AICP Awards is March 4, 2016, with the AICP Show and AICP Next Awards taking June 7-9. AICP is this year celebrating its 25th anniversary while AICP Next celebrates 10 years.

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Credits

Date
Feb 24, 2016
Agency:
Fallon Worldwide
Chief Creative Officer:
Jeff Kling
Client:
AICP
Art Director:
Joe Johnson
Design Lead:
Milton Un
Production/Graphics:
Flavor
Creative Director:
Jason Cook
Executive Producer:
Darren Jaffe
Designer:
Ella Yook
Editorial:
Cutters
Editor:
Barnett Kiel
Executive Producer:
Megan Dahlman
Producer:
Ana Orrach
Original Music:
tonefarmer
Audio Producer:
Color
Partner/Mixer:
Kevin Halpin
Partner/Executive Producer:
Jeff Rosner

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