AICP: Stop Babies and Puppies

Die babypuppy, die!

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Editor's Pick

The AICP is seeking to stamp out ad cliches with its 2010 Call for Entries campaign. The integrated push hinges on a peculiar logo--a babypuppy--which features the head of a dog and body of a baby. The logo represents the industry's overexposed imagery and cliches and serves as a rallying cry for creatives to avoid the path most traveled.

The campaign website features a clever editing tool, the "Cliche Ad Machine," that allows visitors to cut together saccharine scenes to create their own cliche ads, as well as a shootem up video game targetting babies atop puppies. Direct mailers also included temporary stencil kits that invite creatives to spread word of the movement against babypuppies.

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About

Credits
Date
Jan 13, 2010
Agency:
VCU Brandcenter
Client:
AICP
Managing Director:
Rick Boyko
Faculty Advisor:
VCU
Copywriter:
Christopher Trumbull
Art Director:
Jeff Dryer
Creative Technologist:
Jarrod Higgins
Brand Manager:
Lauren Kosteski
Website Development Company:
Istros Media Corporation
Developer:
Effie Samios
Developer:
Ilya Startsev
Music Company:
Bangolia
Composer:
Brian Jones
Executive Producer:
Chris Peterson
Editor:
Frank Rodriguez
Music Company:
COPILOT Strategic Music & Sound
Composer:
Ravi Krishnaswami
Executive Producer:
Jason Menkes
Stock Footage:
Corbis Motion
Stock Footage:
Thought Equity Motion
Production Company:
Arf & Co.
Director:
Adam Karsten
Director of Photography:
Adam Karsten
Hand Model:
Adam Karsten
Executive Producer:
Mark Fitzmartin
Producer:
Rob Mackler
Hand Model:
Rob Mackler
Actor:
Rob Mackler
Production Manager:
Michael Dudek
Camera Operator:
Anthony Jacques
Lighting:
Tom Dellafave

See more credits

Category
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