Creativity

Aides: Guns

The weapon to fight AIDS.

Published on Jun 06, 2012

Editor's Pick

TBWA Paris and directors Jules and Joseph continue chic, interesting work for AIDES. The new spot, "Guns," departs from the organization's history of NSFW animation and taps a live action cast, who walk around with their hands and fingers shaped to make a gun. They pull it out of drawers, glove compartments, purses and sidle it across counters, all along with some thumping music by Chromatics.

The 'gun,' of course, is a metaphor. Because we all have the weapon that can help us defeat AIDS.

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About

Credits

Date
Jun 06, 2012
Agency:
TBWA Paris
Client:
Aides
ECD:
Eric Holden
ECD:
Remi Noel
CW:
Stephane Kaczorowski
AD:
Sebastien Skrzypczak
Agency Producer:
Guillaume Faurel
Agency Producer:
Maxime Boiron
Production:
COSA
Director:
Jules & Joseph
DOP:
Erwan Elies
Editing Company:
OTRA
Editor:
Camille Delamarre
Sound Production:
Else
Sound Design/Arrangement:
Benoit Dunaigre
Sound Design/Arrangement:
Fabrice Pouvreau
Music:
Chromatics
Post Production:
OTRA

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