Creativity

Aides: Sexy Fingers

Give your fingers some play.

Published on Jul 21, 2011

Editor's Pick

French organization AIDES is back with another racy campaign, this time out of JWT Paris. With a website, video and an Android app, the campaign centers on your fingers -- and all the "fun" you can have with them, including getting them pricked to test for HIV.

This continues AIDES' legacy of naughty over ho-hum PSA, with risque ads starring Dicks and Willies coming out of shops including TBWA Paris and Goodby.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 21, 2011
Agency:
JWT Paris
Client:
Aides
Creative Director:
Ghislain de Villoutreys
Art Director:
Elodie Matyjasik
Illustrator:
Jean-Michel Tixier
TV Production:
Charlotte Saint-Paul
Music:
Flairs
Production:
Frenzy Paris
Website Development:
Anonymous

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.