Creativity

Aides: Smutley

Nine lives, and the morals of an alley cat

Published on Mar 21, 2011

Editor's Pick

This online cartoon, featuring a promiscuous cat that jumps on anything that moves, is part of a new campaign for French AIDS prevention non-profit AIDES. The message? He's got nine lives, but you haven't.

The campaign, entitled 'Protect Yourself', promotes condom use. It also includes humorous cartoon-strip print ads and a map of a fictional theme park called SexLand, illustrated by U.K. artist Rod Hunt, which will be distributed in magazines and to visitors at the Museum of Sex in New York.

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About

Credits

Date
Mar 21, 2011
Agency:
Goodby Silverstein & Partners
Client:
Aides
Executive Creative Director:
Erik Vervroegen
Art Director:
Andre Massis
Copywriter:
Eric Boyd
Producer:
Jon Drawbaugh
Music Supervisor:
Todd Porter
Director:
Against all Odds
Production Company:
Passion Pictures
Producer:
Julie Murnaghan
Executive Producer:
Michael Adamo
Music:
Joan Jett
Sound Design:
Henryboy
Sound Designer:
Bill Chesley
Executive Producer:
Kate Gibson
Final Mix:
One Union Recording Studios
Audio Engineer:
Eben Carr
Executive Producer:
Lauren Mask
Motion Graphics:
eLevel
Sound Editing:
eLevel
Creative Director:
Roger Guillen
Post Producer:
John Dutton
Executive Producer:
Tim Pries
Audio Engineer:
Jody Scott
Audio Engineer:
Shannon Botts
Executive Producer:
Luke Dillon

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