Girl Hooks Up With Pinocchio and. . .

TBWA/Paris' Latest for AIDES Highlights People's Unintentional Lying About HIV

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A woman hooks up for a one night stand with a sexy version of Pinocchio, aka "Woody," in TBWA/Paris's latest spot for French HIV awareness organization AIDES. The brief was to communicate that many people aren't aware they are HIV positive - so might lie without knowing it. (In Europe, around 650, 000 people are still unaware of their HIV status, says AIDES, encouraging the spread of the virus). In this case, our wooden hunk gives the game away when his nose does -- well, what Pinocchio's nose is famous for.

The advertiser is known for its innovative, racy executions, including a story about a promiscuous graffiti member and a clever dick.



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About

Credits
Date
Nov 07, 2013
Agency:
TBWA/Paris
Client:
AIDES
Creative Director:
Jean-Francois Goize
Art Director:
Matthieu Darasse
Copywriter:
Alban Gallee
Head of TV:
Maxime Boiron
Agency Producer:
Guillaume Faurel
Production Company:
Control
Director:
Marc&Ish
Special Effects:
Jean-Christophe Spadaccini
Special Effects:
Nomansland FX
Special Effects:
Mikros
Music:
Else
Sound Director:
Fabrice Pouvreau
Sound Director:
Valery Pellegrini
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