Air China: Check in With Air China

Checking in at chow time.

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To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, agency Rodolfo devised a Facebook-basedcampaign partnering with selected Asian restaurants. It encouraged consumers to 'check in' with Air China whenever they visited one of the participating restaurants, for a chance to win tickets to Asia. Check-ins were displayed on a leaderboard on Facebook and every week those with the most votes won two tickets to China. The campaign garnered over 3000 Facebook 'likes' and reached over a million consumers.

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Jan 11, 2012
Air China
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