Creativity

Air China: Check in With Air China

Checking in at chow time.

Published on Jan 11, 2012

Editor's Pick

To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, agency Rodolfo devised a Facebook-basedcampaign partnering with selected Asian restaurants. It encouraged consumers to 'check in' with Air China whenever they visited one of the participating restaurants, for a chance to win tickets to Asia. Check-ins were displayed on a leaderboard on Facebook and every week those with the most votes won two tickets to China. The campaign garnered over 3000 Facebook 'likes' and reached over a million consumers.

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About

Credits

Date
Jan 11, 2012
Agency:
Rodolfo
Client:
Air China

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