Creativity

Air France Lets Passengers Finish Their Movie After the Flight

Campaign Is a Tie-Up With Cannes Film Festival

By Alexandra Jardine. Published on May 04, 2016

Editor's Pick

Most of us have been there; you're just getting to the good part of a movie on the plane, and it's time to land. Air France has just made its easier for some of its its passengers to continue watching the film, however, by giving them a free link to the movies.

Its "Cinema to Go" campaign, by BETC Paris, is running for the duration of the Cannes Film Festival (May 7-21) on selected flights between L.A. and Paris. The airline will be showing a selection of past winners from the Festival, of which it has ben partner for 36 years, including "The Pianist," (Palme d'Or 2002), "Persepolis," (Grand Prix 2007) and "The Artist," (Best Male Actor Award 2011). Passengers will be be given a gift code to allow them to watch the rest of the movie for free on their smartphone, computer or tablet.

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About

Credits

Date
May 04, 2016
Agency:
BETC Paris
Client:
Air France

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