Creativity

Could This Be the World's Most Stylish In-Flight Safety Demo?

Air France Brings a Touch of Chic to Life Jackets and Oxygen Masks

Published on Mar 18, 2015

Editor's Pick

Air France's "France Is in the Air" ad campaign, launched earlier this month, pays homage to all things French with a colorful, stylish look, and now the same touch is brought to its inflight safety video, also by agency BETC Pris. A bevy of chic and gorgeous French models, dressed in the same tricolore style as that in the ad, demonstrates the various familiar safety guidelines.

There are some lovely touches, such as the elegant cigarette holders coming out of the bathroom during the "no smoking" instructions, and the video even manages to make oxygen masks and life jackets looks chic and sexy. That's some achievement.

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About

Credits

Date
Mar 18, 2015
Agency:
BETC Paris
Client:
Air France
Production House:
RITA
Agency Manager:
Bertille Toledano
Agency Manager:
Tiphaine du Plessis
Agency Manager:
Anyce Nedir
Agency Manager:
Maelle Varene
Creative Director:
Jasmine Loignon
Copywriter:
David Soussan
Art Director:
Marie-Eve Schoettl
Art Director Assistant:
Michael Madou
Traffic:
Valérie Maman
Traffic:
Yannick Gimonet
Photography Director:
Kaname Onoyama
Music Creative Director:
Christophe Caurret
Costums & Stylism:
Studio FBG
Music:
Glass Candy
Sound Production:
Florine Perrault
Post Production:
Raimbaut Gaffier
Directors:
I Could Never Be a Dancer

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