Creativity

Air France Portrays Its Destinations As Fashion Ads In Print Campaign

Introduces New Tagline, 'France Is In The Air.'

Published on Mar 28, 2014

Editor's Pick

Air France's new print campaign through BETC Paris that looks more like a fashion campaign, depicting 12 different destinations via the stylish photography of Argentine photographers Sofia Sanchez and Mauro Mongiello. The campaign, which introduces the new tagline "France Is In The Air," highlights destinations such as New York, Brazil, Dakar and of course Paris. Another set of visuals illustrates the some of the services offered by Air France, including the A380, the new La Première cabin and the ariline's reputation for gastronomy.

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About

Credits

Date
Mar 28, 2014
Agency:
BETC Paris
Client:
Air France
Executive Creative Director:
Remi Babinet
Creative Director:
Florence Bellisson
Creative Director:
Ivan Beczkowski
Creative Director:
Christophe Clapier
Copywriter:
David Soussan
Copywriter:
Nathalie Dupont
Artistic Director:
Marie-Eve Schoettl
Assistant Art Director:
Pierre Boutin
Assistant Art Director:
Michael Madou
Assistant Art Director:
Pierre Caurret
Photographer:
Sofia Sanchez
Photographer:
Mauro Mongiello
Retoucher:
Marie Zacchi
Matte Painter:
Jean-Marie Vives
Art Buyer:
Isabelle Mocq Orain
Production:
Rita Production
Production:
Isabelle Severi
Production:
Karine Manzic
Production:
Annick Audoux
Production:
Valerie Kula
Production:
Charlotte Daouiri

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