Air France: Music in the Sky
Reach for the sky - with your iPhone.
With AirFranceMusic, a music app designed by BETC for the French airline, users can listen to selected tracks simply by lifting their iPhone to the sky. The phone will automatically add the songs onto its playlist. The idea is that those on the ground can listen to the same selections as those on the planes, and the more you travel, the more you collect; the tracks available in the sky change depending on the country the user is in. Users can also test their musical knowledge and win prizes by finding hidden games in the sky.
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Estebanmerlin,
November 21st, 2012 05:23:12 am
Full Credits
- Agency:
- BETC
- Client:
- Air France
- Creative Director:
- Florence Bellisson
- Art Director:
- Sebastien Partika
- Art Director:
- Esteban Lebouc
- Art Director:
- Alexandre Saad
- Copywriter:
- Edouard Olhagaray
- Copywriter:
- Guillaume Rebbot
- Strategic Planning:
- Sebastien Houdusse
- Producer:
- Antonia Alfonsi
- Technical Supervisor:
- Alain N'guyen
- Technical Supervisor:
- Benjamin Vergne
- Web Designer:
- Bernard Quarante
- Production Company:
- Wild Box Production
- Production:
- Guillaume Didier
Date
Nov 19, 2012
Category
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