Creativity

Air France: Music in the Sky

Reach for the sky - with your iPhone.

Published on Nov 19, 2012

Editor's Pick

With AirFranceMusic, a music app designed by BETC for the French airline, users can listen to selected tracks simply by lifting their iPhone to the sky. The phone will automatically add the songs onto its playlist. The idea is that those on the ground can listen to the same selections as those on the planes, and the more you travel, the more you collect; the tracks available in the sky change depending on the country the user is in. Users can also test their musical knowledge and win prizes by finding hidden games in the sky.

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About

Credits

Date
Nov 19, 2012
Agency:
BETC
Client:
Air France
Creative Director:
Florence Bellisson
Art Director:
Sebastien Partika
Art Director:
Esteban Lebouc
Art Director:
Alexandre Saad
Copywriter:
Edouard Olhagaray
Copywriter:
Guillaume Rebbot
Strategic Planning:
Sebastien Houdusse
Producer:
Antonia Alfonsi
Technical Supervisor:
Alain N'guyen
Technical Supervisor:
Benjamin Vergne
Web Designer:
Bernard Quarante
Production Company:
Wild Box Production
Production:
Guillaume Didier

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