Creativity

Air New Zealand: Blind-Gate

Cuddle class.

Published on Jan 23, 2013

Editor's Pick

Fancy a 12-hour date? Fancy a 12-hour date on an airplane with someone you don't know? Air New Zealand, best known for its quirky in-flight safety videos, has come up with an equally crazy stunt to promote its London to Los Angeles route: sending British couples on blind dates all the way to the West Coast. The airline, which has a "sky couch" (shown here) which folds three seats into a bed for two, is giving two couples to try out the couch on a free trip from London to L.A. around Valentine's Day. Agency is Joint London, and you can read more about the effort in behind the work.

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About

Credits

Date
Jan 23, 2013
Agency:
Joint London
Client:
Air New Zealand

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