Creativity

Air New Zealand's Next Focus Group Will be Up in the Air

Puts together in-flight "travel expert" panel

Published on Apr 04, 2013

Editor's Pick

After wowing us with some pretty awesome in-flight videos, Air New Zealand changes up how it does its market research, with a dream team of frequent fliers participating in what they're billing as the first-ever in-flight focus group. the project, which you can follow at #nolagtoLondon, will feature air travel reporter Harriet Baskas, LinkedIn business travel writer Amy Chen, SmartWomenTravelers.com editor Mike Ortiz, L.A. Weekly's Adam Popescu and AirFareWatchdog's Peter Thornton will take part in a panel, dubbed "No Lag to London" on a flight from L.A. to London on April 9.

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About

Credits

Date
Apr 04, 2013
Client:
Air New Zealand

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