Creativity

Air Tahiti Nui: Tahiti Direct

"Tahiti is a place that exudes art," notes Saatchi & Saatchi/N.Y. CCO Tony Granger. And not necessarily the art of Gauguin, who gets refreshingly short shrift in an oddly low-key, illustration-driven print and outdoor effort in New York

Published on Apr 14, 2005

Editor's Pick

"Tahiti is a place that exudes art," notes Saatchi & Saatchi/N.Y. CCO Tony Granger. And not necessarily the art of Gauguin, who gets refreshingly short shrift in an oddly low-key, illustration-driven print and outdoor effort in New York for Air Tahiti Nui. The campaign is also notable for its lack of a logo and what Granger calls "overt branding. Travel ads are usually all clich

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About

Credits

Date
Apr 14, 2005
Client:
Air Tahiti Nui
Chief Creative Officer:
Tony Granger
Creative Director:
Sarah Barclay
Art Director:
Rob Perillo
Art Director:
Danielle Thornton
Copywriter:
Rob Lenois
Illustrator:
Dennis Clouse
Agency:
Saatchi & Saatchi New York

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