Creativity

Airbnb Brings Paris To Life With a Charming Vintage Animation Technique

Handcrafted Scene Used 11,256 Parts and Took 2,340 Hours to Assemble

By Angela Doland. Published on Sep 21, 2015

Editor's Pick

It's pretty easy to tap into travelers' nostalgia with clichés about Paris cafes, jazz clubs, flea markets and carousels. A new video from Airbnb uses all those settings but manages to be completely charming, thanks to its use of a pre-film animation device called a zoetrope.

For a video targeted at Asian markets, Airbnb created a tiny Paris using 11,256 miniature parts and 1,680 figurines. The 3D zoetrope technique makes them look as though they are moving. (Airbnb made a Behind the Scenes video for those curious about how the zoetrope works.)

There's also a live action aspect to the film, which was shot with four different actresses to personalize it for different markets. As the company pushes into China, there's already a local Airbnb imitator called Tujia that's reportedly valued at more than $1 billion. The video's strong storytelling and handcrafted vibe might be a way to cast Airbnb as the go-to platform for travelers looking for authenticity.

The video is the work of Yippee Ki-Yay, specialists in models and miniature sets, Photoplay Film, TBWASingapore and Six Toes TV. Airbnb has tapped into a similar handspun vibe before, using a model train set in a film from TBWASingapore and production house Cirkus.

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About

Credits

Date
Sep 21, 2015
Agency:
TBWA/Singapore
Client:
Airbnb
Head of Marketing APAC:
Matthias Schuecking
Creative Director:
Gary Steele
Senior Copywriter:
Elrid Carvalho
Senior Art Director:
Uni Lee
Group Account Director:
Mandy Wong
Account Director:
Joyce Wong
Agency Producer:
Haydn Evans
Airbnb Producer:
Allison Gay
Production Company:
Photoplay Films
Production Company:
Six Toes
Director:
Norman Yeend
Live Action Director:
Scott Otto-Anderson
Executive Producer:
Oliver Lawrance
Executive Producer:
Haydn Evans
Producer:
Emma Thompson
Director of Photography:
Jonathan Rossiter
Production Designer:
Annie Beauchamp
Model Maker:
Simon Ingerson / Yippeekiyay
Post Production:
Cutting Edge
Post Producer:
James Rose
Editor:
Simon Njoo
Media Agency:
Starcom

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