Creativity

Airbnb Asks Its Community to 'Accept' in Poignant Ad About Inclusiveness

Spot Promotes Brand's New Community Commitment, While Serving as Timely Post-Election Message

By Ann-Christine Diaz. Published on Nov 10, 2016

Editor's Pick

Like Ben & Jerry's, lodging platform Airbnb comes out with a timely message of inclusiveness following the U.S. presidential election. The new spot pulls together the faces of its hosts and team members, representing a mix of ethnicities, ages gender and more.

Across them, we see a proclamation:

"We believe that no matter who you are, where you're from or where you travel, you should be able to belong in the Airbnb community. By joining this community, you can commit to treat all fellow members regardless of race … sex … ethnicity … religion … social orientation .. disability … national origin … gender identity … or age with respect and without judgment of bias. The world is a much more beautiful place when you accept."

It's meant highlight the importance of diversity and inclusion the brand recently presented in its Airbnb Community Commitment, but it serves as a telling statement post-election, for a country still divided after a chaotic and emotional campaign season.

"I feel proud to work for a company that will declare an ideology through great work and then partner with our community as we work towards it," said Airbnb CMO Jonathan Mildenhall in a statement.

The film was produced in-house and spells out the human values Airbnb expects of its community. The brand has been working to hold its users to those tenets after allegations of hosts discriminating against potential lodgers because of race.

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About

Credits

Date
Nov 10, 2016
Agency:
In-house
Client:
Airbnb
Creative Director:
Paul Stechschulte
Creative Lead:
Roger Hoard
Lead Designer:
Andrea Nguyen
Social Media Manager:
Caitlin Choate
Photographer:
David Elliott
Assistant Photographer:
Ryan Kim
Lead Producer:
Anastassia Babanskaia
Animator:
Catalina Matamoros
Global Marketing Manager:
Franchesca Allen
Managing Director:
James Goode
Animator:
Jarratt Moody
Post Production:
Where the Buffalo Roam
Music:
Sonos Sanctus

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