AirBnb has been doing some creative marketing lately, despite its infancy and the myriad of legal issues it faces. First, via, Mullen, the site created what was billed as the first movie made on Vine. Now, AOR Pereira & O'Dell debuts its first work for the brand -- and it's all about birds. Working from the insight that nobody travels the world like birds do, the agency commissioned a team of artists to replicate 50 listings on the site into birdhouses -- creating super-adorable miniatures of dream destinations.
From Dec. 16 to Dec. 22, the site will exhibit the birdhouses in New Orleans' Audobon Park.
The birdhouses, their listings, and the installations are all seen in a short film directed by Alma Har'el. And at BirdBnB.com, people can find out more about the artists, ornithologists and miniature experts that worked on the project.
The film shows birds discovering these gorgeous new homes as well, as is accompanied by the track "Home to You," performed by Zack Shields. The media buy for the campaign includes cinema, TV and online. Media partners include Travel Channel, Afar, Gawker, Huffington Post, BBC, Dwell, Brit + Co and Lonely Planet.
- Dec 16, 2013
- Pereira & O'Dell
- Prod. Co.:
- Alma Har'el
- Brian Latt
- Chris Leggett