Creativity

Airbnb Celebrates Big Leap Into Cuba With 'Moon Landing' Ad

Full Page in NYT Celebrates 1,000 Homes Open to Visitors to the Island

Published on Apr 06, 2015

Editor's Pick

Last week, lodgings rental platform Airbnb made headlines for expanding into Cuba and leading the most significant U.S. business expansion on the island since diplomatic relations were re-established between the two countries at the end of last year.

To celebrate, Airbnb and TBWA/Chiat/Day L.A. created this ad that ran in The New York Times yesterday, likening the advertiser's entry into Cuba to another significant historic milestone -- when mankind first set foot on the moon. Copy on the ad nicely incorporates the brand's feelgood m.o. and reads, "One giant leap for man's kindness."

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About

Credits

Date
Apr 06, 2015
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Airbnb

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