Airbnb Celebrates Big Leap Into Cuba With 'Moon Landing' Ad

Full Page in NYT Celebrates 1,000 Homes Open to Visitors to the Island

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Last week, lodgings rental platform Airbnb made headlines for expanding into Cuba and leading the most significant U.S. business expansion on the island since diplomatic relations were re-established between the two countries at the end of last year.

To celebrate, Airbnb and TBWA/Chiat/Day L.A. created this ad that ran in The New York Times yesterday, likening the advertiser's entry into Cuba to another significant historic milestone -- when mankind first set foot on the moon. Copy on the ad nicely incorporates the brand's feelgood m.o. and reads, "One giant leap for man's kindness."

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About

Credits
Date
Apr 06, 2015
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Airbnb
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