Creativity

Airbnb Puts a Floating House on London's River Thames

Travel Site Is Offering Customers a Stay Onboard

Published on May 18, 2015

Editor's Pick

Airbnb is floating a house down the River Thames in London this week as a promotional stunt that includes a chance to win a one-night stay onboard.

The two-bedroom pastel blue house comes with a lawn, an apple tree, dog kennel and even wisteria over the front door. It was designed by TBWA/London creative directors Steve Tidball and Nick Tidball, and was inspired by the Pixar film "Up" as well as by typical London houses. The stunt was devised to promote Airbnb to U.K. homeowners, following changes in the law that now allow them to rent out their homes for up to 90 days a year without planning permission.

People can enter a competition on the travel site to win a stay from May 22 to 23, complete with spa treatments and a dinner cooked by the head chef at Michelin starred London restaurant Lima.

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About

Credits

Date
May 18, 2015
Agency:
TBWA London
Client:
Airbnb

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