Creativity

After Trump's 'Sh*thole' Comment, Haiti, El Salvador and Africa Star in Airbnb's Digital Campaign

Brand Is Running Ads on News Websites Including the Washington Post

By Alexandra Jardine. Published on Jan 16, 2018

Editor's Pick

Airbnb has responded to President Trump's controversial "sh*thole" comments last week about Haiti, El Salvador and Africa with an online ad promoting listings in those areas.

The company committed to a six-figure digital buy for the ad, which reads "We've heard there's been some expletive-filled interest in these beautiful destinations." It's running on news websites including the Washington Post and CNN.

Meanwhile, the company's CEO and head of community Brian Chesky has been higlighting rentals in the destinations on Twitter.

According to Airbnb, Haiti, El Salvador, and Africa are home to more than 116,000 Airbnb listings and Airbnb hosts in these countries earned earned a total of $170 million in 2017.

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Date
Jan 16, 2018
Client:
Airbnb

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