Airbnb Enlists You for the First Movie Shot Entirely on Vine

Mullen S.F. Helps Out with 'Hollywood & Vines' Project

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Marketers have gotten really creative with their use of Vine, but vacation rental site Airbnb is now taking it to the next level by making what it bills to be the first-ever movie created with the filmmaking app. Via Mullen San Francisco, the brand has launched "Hollywood and Vines," a campaign asking consumers to contribute six-second clips that in the end will become a short film about travel and adventure.

From August 22 to August 25, Airbnb will deliver "shot instructions" via Twitter at @airbnb. Participants can pick a shot (eg. Fly a paper plane) and shoot a Vine, then share them via #AirbnbHV. The final Vines will be collected and the best ones will be edited into a longer film, to be aired on television on the Sundance Channel (among others). Those whose Vines appear in the film will get a $100 credit for an Airbnb stay.

Crowdsourcing scenes for a film isn't a new idea of course, and also served as the basis for award-winning efforts like American Recordings/Lost Highway's "The Johnny Cash Project," via director Chris Milk and Google's Aaron Koblin.

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About

Credits
Date
Aug 22, 2013
Agency:
Mullen San Francisco
Chief Creative Director:
Mark Wenneker
Client:
Airbnb
Chief Digital Officer:
Stephen Goldblatt
Creative Director:
Jon Ruby
Creative:
Jamie Rome
Creative:
Ryan Montgomery
Creative:
EB Davis III
Creative:
Brooke Doner
Director of Integration:
Dustin Johnson
Executive Director of Integrated Production:
Liza Near
Senior Integrated Producer:
Liz Shook
Digital Producer:
Charley Perkins
Director of Creative Technology:
Christian Madden
Experience Designer:
Hoon Oh
Prod. Co.:
B-Reel
Director:
Miles Jay
Screenwriter:
Ben York Jones
Category
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