Creativity

Sleep in Ikea Showrooms Through Airbnb in Australia

Retailer Teams with Lodging Site to Host One Big Slumber Party

Published on Aug 22, 2014

Editor's Pick

Your dreams of resting your little noggin' on a Fjell, Hemnes or Nordli bed may come true -- at least in Australia. Ikea has teamed with accommodations site Airbnb on an unusual promotion that puts three of its showrooms in its Tempe, New South Wales store up for lodging through the site, giving consumers the chance to partake in the ultimate Swedish slumber party. The idea was conceived out of Australian agency The Monkeys, with PR by Mango and Espresso Communications.

On August 31, three groups of up to four guests will be invited to slumber away in one of three set-ups of their choice, "Modern Elegance," "Inner City LIving" and "Rustic Charm." Applicants sign up through Airbnb and explain in 25 words or fewer why they should win. and there will be no fee outside of the $11 sign-up charge.

According to the Sydney Morning Herald, guests can expect more than just a good night's sleep. They'll get a nice family dinner, an earful of helpful tips from Airbnb staff on how to make over their own homes for guest stays and a parting gift -- the Ikea sheets on which they slept.

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About

Credits

Date
Aug 22, 2014
Agency:
The Monkeys
Client:
Airbnb
Public Relations:
Mango
Public Relations:
Espresso Communications

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