Airbnb Streams National Parks on Facebook Live for Centennial Anniversary

You May Not See Much, But It's All Beautiful

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Airbnb is yet another advertiser joining in on the National Park Service's Centennial Anniversary celebrations, in a new Facebook Live campaign created alongside TBWA/Chiat/Day L.A.

Airbnb today will be live-streaming from Airbnb host homes in three different national parks on Facebook Live, starting at Yellowstone in Wyoming, followed by Joshua Tree in California and then concluding at at Acadia National Park in Maine.

So far, nothing much beyond a sunrise in Yellowstone and unidentifiable creatures running through the brush at Joshua Tree has happened, but the videos do give you an idea of the serenity you'd experience taking in one of our national treasures.

Also today for the National Parks Centennial, Oculus and NatGeo toured through Yosemite with the First Family in VR, and Google unveiled hidden sites of the Parks' in 360 degrees.

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About

Credits
Date
Aug 25, 2016
Agency:
TBWA/Chiat/Day Los Angeles
Client:
Airbnb
EVP, Brand Leadership:
James Vincent
EVP, Brand Leadership:
Kelly Lee
EVP, Brand Leadership:
Jenn Wong
EVP, Brand Leadership:
Anthony Perrin
EVP, Brand Leadership:
Aubrey Larson
Strategy:
Neil Barrie
Strategy:
Kyle Luhr
Strategy:
Emilie Arrive
Creative:
Stephen Butler
Creative:
Brent Anderson
Creative:
Ben Beazley
Creative:
Kyla Elliott
Creative:
Rafael Goncalves
Creative:
Sarah Johnston
Creative:
Kevin Oberbauer
Creative:
Maggie Murphy
Production:
Tanya LeSieur
Production:
Nathan Pitzel
Production:
Brian O'Rourke
Production:
Kat Urban
Social Marketing Manager:
Jasmine Maleknia
Analyst:
Chase Munson
Global Head of Social Marketing:
Eric Toda
Executive Producer:
Steven Calcote
Director:
Steven Calcote
Director of Photography:
Robb Webb
Director of Photography:
Jason Milligan
Audio:
Ben Chan
Production:
Lillian Diaz-Przybyl

See more credits

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