Creativity

Airbnb: Private Islands

Campaign Links Film to Treehouses You Can Rent

Published on Feb 09, 2016

Editor's Pick

Disney's revamped version of "The Jungle Book" is opening in April, and Airbnb capitalizes on this neatly in a spot from a new campaign that connects popular culture to its various properties to rent. The ad, done in partnership with Disney, links Mowgli swinging through the trees to a $100 off treehouses deal on Airbnb. A second spot in the campaign connects footage of Bear Grylls, presenter of the Discovery Channel's "Man vs. Wild," skydiving above a tiny island to $100 off private islands on Airbnb.

The campaign, by TBWA/Chiat/Day, carries the tagline "Love This? Live There." According to Airbnb, research shows that in 2014, 45 million international tourists chose a travel destination because they saw a movie or TV show that was filmed there.

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Credits

Date
Feb 09, 2016
Agency:
TBWA/Chiat/Day
Chief Marketing Officer:
Jonathan Mildenhall
Client:
Airbnb
Global Marketing Director:
Brian Irving
Head of Advertising:
Peter Giorgi
Global Marketing Communications Manager:
Marion Link
Global Head of Production:
Rachel Holbrook
Agency Production Lead:
Holly Butler
Social Media Manager:
Jasmine Atherton
Chief Creative Officer:
Stephen Butler
ECD/Production:
Brent Anderson
Creative Director:
Kevin Butler
Senior Art Director:
Jason Nitti
Senior Art Director:
Pierce Thiot
Senior Art Director:
Uni Lee
Senior Copywriter:
Kathleen Swanson
Senior Copywriter:
Elrid Carvalho
Junior Art Director:
Rafael Goncalves
Junior Copywriter:
Sarah Johnston
Director of Production:
Brian O'Rourke
Executive Producer:
Annie Uzdavinis
Digital Executive Producer:
Kat Urban
Senior Digital Producer:
Monica Pino Miranda
Digital Producer:
Keeley Tarter
Producer:
Cristina Martinez
International President:
James Vincent
Managing Director:
Kelly Lee
Brand Director:
Jenn Wong
Brand Director:
Landon Nguyen
Brand Manager:
Teddy Notari
Brand Manager:
Matt Theisen
Associate Brand Manager:
Morrison Conway
Associate Brand Manager:
Kelli McDonald
Group Planning Director:
Neil Barrie
Planning Director:
Kyle Luhr
Planning Director:
Jennifer Costello
Junior Planner:
Farid Mozafari
Director of Business Affairs:
Linda Daubson
Senior Business Affairs:
Maryam Ohebsion
Traffic Director:
Jarim Lynn
Production:
Pulse
Executive Producer:
Kira Carstensen
Production Coordinator:
Rose Krane
Editorial:
Venice Beach Editorial
Editor:
Don Andrews
Assistant Editor:
Charis Tobias
Executive Producer:
Cristy Torres
Editor:
Dave Garcia
Graphics:
Chris Czeck
Graphics:
Solomon Petchenik
Post Producer:
Elisabeth Fried
Production Coordinator:
Adrian Womack
Telecine/Film Transfer:
The Mill
Colorist:
Adam Scott
Sound Studio:
Lime
Sound Engineer:
Loren Silber
Sound Engineer:
Joel Waters
Sound Engineer:
Matt Miller
Audio Mix:
Play
Online Editorial:
Jamm Visual
Executive Producer:
Asher Edwards
Producer:
Ashley Greyson
Visual Effects:
Jake Montgomery

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