Why Did Airbnb Tweak Its Logo?

Tweaked Version Is Calling Card for Brand's New In-House Design Studio Samara

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When Airbnb first unveiled its new logo, social media had a field day, likening "Belo," as the symbol was named, to female private parts. But the brand has carried on with the emblem and has just unveiled a tweaked version that inserts a small dot in the upper right corner, breaking up the "A"-like shape of the original.

It's not a replacement, but rather a symbol for the brand's new in-house design studio, called Samara, that will work on creative ideas including architecture for the travel site.

The company says on its website that Samara's brief is "exploring new attitudes towards sharing and trust" and that it will build both hardware and software that support this direction. Its first project is the Yoshino Cedar House, a house created in collaboration with Tokyo architect Go Hasegawa that's designed to be shared between Airbnb guests and people living in a rural community.

Samara's logo was itself created by DesignStudio, which also created the original.

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Aug 04, 2016
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