Airbnb Teams With Disney to Bring You 'Jungle Book'-Inspired Travel

Campaign Links Film to Treehouses You Can Rent

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Editor's Pick

Disney's revamped version of "The Jungle Book" is opening in April, and Airbnb capitalizes on this neatly in a spot from a new campaign that connects popular culture to its various properties to rent. The ad, done in partnership with Disney, links Mowgli swinging through the trees to a $100-off-treehouses deal on Airbnb. A second spot in the campaign connects footage of Bear Grylls, presenter of the Discovery Channel's "Man vs. Wild," skydiving above a tiny island to $100-off-private islands deal on Airbnb.

The campaign, by TBWA/Chiat/Day, carries the tagline "Love This? Live There." According to Airbnb, research shows that in 2014, 45 million international tourists chose a travel destination because they saw a movie or TV show that was filmed there.

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About

Credits
Date
Feb 09, 2016
Agency:
TBWA/Chiat/Day
Client:
Airbnb
CMO:
Jonathan Mildenhall
Global Marketing Director:
Brian Irving
Head of Advertising:
Peter Giorgi
Global Marketing Communications Manager:
Marion Link
Global Head of Production:
Rachel Holbrook
Agency Production Lead:
Holly Butler
Social Media Manager:
Jasmine Atherton
CCO:
Stephen Butler
ECD:
Brent Anderson
CD:
Kevin Butler
Sr. Art Director:
Jason Nitti
Sr. Art Director:
Pierce Thiot
Sr. Art Director:
Uni Lee
Sr. Copywriter:
Kathleen Swanson
Sr. Copywriter:
Elrid Carvalho
Jr. Art Director:
Rafael Goncalves
Jr. Copywriter:
Sarah Johnston
Director of Production:
Brian O'Rourke
EP:
Annie Uzdavinis
Executive Digital Producer:
Kat Urban
Sr. Digital Producer:
Monica Miranda
Digital Producer:
Keeley Tarter
Producer:
Cristina Martinez
International President:
James Vincent
Managing Director:
Kelly Lee
Brand Director:
Jenn Wong
Brand Director:
Landon Nguyen
Brand Manager:
Teddy Notari
Brand Manager:
Matt Theisen
Associate Brand Manager:
Morrison Conway
Associate Brand Manager:
Kelli McDonald
Group Planning Director:
Neil Barrie
Planning Director:
Kyle Luhr
Planning Director:
Jennifer Costello
Junior Planner:
Farid Mozafari
Director of Business Affairs:
Linda Daubson
Senior Business Affairs:
Maryam Ohebsion
Traffic:
Jarim Lynn
Production:
Pulse
EP:
Kira Carstensen
Production Coordinator:
Rose Krane
Editorial:
Venice Beach Editorial
Editor:
Don Andrews
Assistant Editor:
Charis Tobias
EP:
Cristy Torres
Editor:
Dave Garcia
Graphics:
Chris Czeck
Graphics:
Solomon Petchenik
Post Producer:
Elisabeth Fried
Production Coordinator:
Adrian Womack
Telecine/Film Transfer:
The Mill
Colorist:
Adam Scott
Sound Studio:
Lime
Sound Engineer:
Loren Silber
Sound Engineer:
Joel Waters
Sound Engineer:
Matt Miller
Audio Mix:
Play
Online Editorial:
Jamm Visual
EP:
Asher Edwards
Producer:
Ashley Greyson
VFX:
Jake Montgomery

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