Creativity

Airbnb's Global Campaign Celebrates the Wonders of Local Culture

'Views' Takes Would-Be Globe-Trotters to Five Countries Through Eyes of Hosts

Published on May 09, 2014

Editor's Pick

Airbnb today unveiled its first-ever global campaign titled "Views," created by its agency of record Pereira & O'Dell and directed by Tool of North America's Alma Har'el.

The 60-second short celebrates the richness of local culture one can experience when booking their travels via the lodging website.

Through the eyes of Airbnb hosts in 16 accommodations around the world, viewers are treated to magnificent views overlooking the Indian Ocean, a houseboat with a porthole peek at the Mediterranean Sea and a Reykjavic, Iceland view of sandy beaches and snow-topped mountains.

From a look into the countryside where live chickens are heard clucking away to fireworks that blaze outside a window in a European city, the campaign aims to show the unique and glorious journey of immersing one's self in another's culture.

The campaign is set to run in the U.S. and 8 countries across Europe and Asia, including the UK, Germany, France, Singapore, Korea, Japan, China, and Brazil and will be translated internationally by TBWA Worldwide.

It will also be placed in several online media platforms including AFAR, YouTube, Buzzfeed and BBC, in addition to Facebook and Twitter. AMC Theaters and Regal Cinemas will also run the commercial, as will airline companies JetBlue and Frontier.

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About

Credits

Date
May 09, 2014
Agency:
Pereira & O'Dell
Chief Creative Officer:
PJ Pereira
Client:
Airbnb
VP & ECD:
Jaime Robinson
Creative Director:
Rafael Rizuto
Creative Director:
Eduardo Marques
Art Director:
Ben Sweitzer
Copywriter:
Chris Ryan
VP, Client Services:
Gary Theut
Management Supervisor:
Nidhi Chinai
VP, Strategy:
Nick Chapman
Associate Strategy Director:
Molly Cabe
Associate Strategist:
Beth Windheuser
Associate Strategist:
Sara Lezama
VP, Media Strategy:
Joshua Brandau
Associate Media Director:
Jasmine Summerset
Media Supervisor:
Pete Fishman
Associate Media Strategist:
Katie McKinley
VP, Production:
Jeff Ferro
Broadcast Producer:
Bill Spangler
Senior Interactive Producer:
Erin Davis
Senior Print Producer:
James Sablan
Dir. of Business Affairs:
Kallie Halbach
Prod. Co.:
Tool of North America
Director:
Alma Har'el
Director of Photography:
Alma Har'el
Managing Dir. Live Action / EP:
Oliver Fuselier
Producer:
Christopher Leggett
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Editorial Producer:
Alexandra Zickerick
Executive Producer:
Jennifer Sofio Hall
Executive Producer:
Megan Meloth
Producer:
Meredith Cherniack
Producer:
Scott Boyajan
Flame Artist:
Brendan Crockett
Color Correction:
Paul Yacono
Sound Design:
Johannes Hammers
Mixer:
Loren Silber
Assistant Mixer:
Patrick Navarre
Queen:
Susie Boyajan
Composer/Arranger:
Zach Shields
Studio Engineer and Mixer:
Alexander Burke
Engineer:
Chris Mullings
String Players:
Catherine Campion
String Players:
Paul Cartwright
String Players:
Chrysanthe Tan
String Players:
Kiara Perico
String Players:
Manoela Wunder
String Players:
Leah Metzler
Choir Leader:
Dedrick Bonner
Singer:
Maize Olinger
Singer:
Don
Singer:
Amanda Lunt
Singer:
Karly
Singer:
Ryan Shields
Singer:
Ricky
Singer:
Anika
Singer:
Zach Shields
Singer:
Ben Shields
Trumpet:
Danny Levin
Percussion:
Ryan Shields
Percussion:
Zach Shields
Piano:
Zach Shields

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