How Airbnb Brought Two Berlin Wall Border Guards Back Together

Lodging Website Uses True Story to Illustrate the Power of its Brand

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This beautifully animated commercial from Airbnb tells the story of two former Berlin Wall border guards who were reunited by a chance encounter through the lodging website. The ad, launched by Airbnb to celebrate the 25th anniversary of the fall of the wall, describes how Jorg and Kai finally met after Jorg's daughter booked him a trip to East Berlin via Airbnb in 2012, and they ended up at Kai's house. The campaign, by VCCP Berlin, will air on U.S. TV this weekend. Airbnb has also launched a microsite that hosts content about Berlin as well as interviews with those involved.

In using a real-life story to illustrate the power of its brand, Airbnb is following in the footsteps of the likes of Google (see "Homeward Bound"). Airbnb CMO Jonathan Mildenhall said in a statement, "Great content and storytelling is so important now for any brand. As a community-driven company, we don't want to just talk about our product, but instead put our community front and center of any campaign."

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Nov 07, 2014
VCCP Berlin
Psyop NY
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