Airbnb Channels 'It's a Small World' (Minus the Annoying Song)

Sweet, Handcrafted Campaign Centers on a Giant Model Train Set

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Airbnb's new global video campaign sets out to explain what Airbnb does, exactly, in the most charming way possible. It built a 915-square-foot train set to take viewers through a miniature world with different homes to stay in, from palaces to beach bungalows.

Airbnb worked with TBWA/Singapore and production house Cirkus on the homespun campaign, which used no computer-generated images. Craftsmen worked 2,400 hours building the set in a New Zealand warehouse. The video was filmed in a single take, and it took 85 tries to get it right. (If you want to find out more about how it was done, take a look at the making-of film.)

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About

Credits
Date
Nov 25, 2014
Agency:
TBWA Singapore
Client:
Airbnb
Copywriter:
James Holman
Art Director:
Nuno Pestana Teixeira
Creative Director:
Gary Steele
Executive Creative Director:
Edmund Choe
Agency Producer:
Haydn Evans
Regional Account Director:
Nirmalo Wilkes
Account Director:
Joyce Wong
Senior Account Executive:
Neha Sethi
Senior Strategist:
Siyuan Aw
Production Company:
Six Toes
Production Company:
Cirkus
Director:
Christian Greet
Director:
Norman Yeend
Executive Producer:
Marko Klijn
Director of Photography:
Christian Greet
Director of Photography:
Andrew McGeorge
Production Design:
Christian Greet
Production Design:
Norman Yeend
Model Maker:
Norman Yeend
Model Maker:
Justin Buckingham
Model Maker:
Dion Boothby
Model Maker:
Barry Down
Model Maker:
Tim Wells
Model Maker:
Philip Stokes
Model Maker:
Ashley Turner
Model Maker:
Henric Matthiesen
Model Maker:
James Turnbull
Model Maker:
Joon Yoon
Model Maker:
Priyan Jayamaha
Model Maker:
Kurt Adams
Model Maker:
Romain Borrell
Model Maker:
Thomas Bozovic
Model Maker:
Marion Angebault
Model Maker:
Quinn Klijn
Lighting:
Christian Street
Lighting:
Gracie Spence
Storyboard:
Dylan Coburn
Production Management:
Zara Hayden
Production Management:
Puteri Raja Ariff
Music:
Platinum Rye
Music:
Oliver Daldry

See more credits

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