Creativity

Airbnb Channels 'It's a Small World' (Minus the Annoying Song)

Sweet, Handcrafted Campaign Centers on a Giant Model Train Set

Published on Nov 25, 2014

Editor's Pick

Airbnb's new global video campaign sets out to explain what Airbnb does, exactly, in the most charming way possible. It built a 915-square-foot train set to take viewers through a miniature world with different homes to stay in, from palaces to beach bungalows.

Airbnb worked with TBWA/Singapore and production house Cirkus on the homespun campaign, which used no computer-generated images. Craftsmen worked 2,400 hours building the set in a New Zealand warehouse. The video was filmed in a single take, and it took 85 tries to get it right. (If you want to find out more about how it was done, take a look at the making-of film.)

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About

Credits

Date
Nov 25, 2014
Agency:
TBWA Singapore
Client:
Airbnb
Copywriter:
James Holman
Art Director:
Nuno Pestana Teixeira
Creative Director:
Gary Steele
Executive Creative Director:
Edmund Choe
Agency Producer:
Haydn Evans
Regional Account Director:
Nirmalo Wilkes
Account Director:
Joyce Wong
Senior Account Executive:
Neha Sethi
Senior Strategist:
Siyuan Aw
Production Company:
Six Toes
Production Company:
Cirkus
Director:
Christian Greet
Director:
Norman Yeend
Executive Producer:
Marko Klijn
Director of Photography:
Christian Greet
Director of Photography:
Andrew McGeorge
Production Design:
Christian Greet
Production Design:
Norman Yeend
Model Maker:
Norman Yeend
Model Maker:
Justin Buckingham
Model Maker:
Dion Boothby
Model Maker:
Barry Down
Model Maker:
Tim Wells
Model Maker:
Philip Stokes
Model Maker:
Ashley Turner
Model Maker:
Henric Matthiesen
Model Maker:
James Turnbull
Model Maker:
Joon Yoon
Model Maker:
Priyan Jayamaha
Model Maker:
Kurt Adams
Model Maker:
Romain Borrell
Model Maker:
Thomas Bozovic
Model Maker:
Marion Angebault
Model Maker:
Quinn Klijn
Lighting:
Christian Street
Lighting:
Gracie Spence
Storyboard:
Dylan Coburn
Production Management:
Zara Hayden
Production Management:
Puteri Raja Ariff
Music:
Platinum Rye
Music:
Oliver Daldry

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