Vice Teams Up With Airbnb for Themed Travel Experiences Campaign

Competition Lets People Win Trips to New York, Paris, Tokyo and Cape Town

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An erotica-inspired tour of Paris (seen here), an exploration of Cape Town's techno scene, a glimpse into New York's vogueing scene and an LGBT-themed tour of Tokyo are all on offer via a competition being held by Vice Media and Airbnb, which have teamed up for a series of themed cultural travel experiences.

People can enter to win the trips via the Airbnb Trips platform by submitting a response to a thematic prompt on the contest page. The one hundred most creative entries will be chosen as winners. They'll stay in an Airbnb accommodation and receive one ticket to one of the experiences offered.

The trips are specially curated by experts chosen by Vice and include some unique opportunities to partake in experiences inspired by Vice content. For example in Cape Town, winners will collaborate with a local DJ to produce their track, which they will perform later at a party. In Paris, they'll attend their own private burlesque class, in New York, they will attend a vogueing party, and in Tokyo, they'll explore the unique nightlife of the Ni-chōme district, which boasts the highest concentration of gay bars in the world.

Publicis-owned media agency Starcom worked on the campaign, which will run until September 1.

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About

Credits
Date
Aug 14, 2017
Agency:
Starcom Media
Chief Marketing Officer:
Jonathan Mildenhall
Client:
Airbnb/VICE
Marketing Manager:
Farzad Sharif
Creative Director:
Tony Högqvist
Head of Production:
Rachel Holbrook
Creative Producer:
Bridget Sheils
Social Media Manager:
Deepti Sataluri
Film Editor:
Ian Rowe
Film Editor:
Christian Baker
Copywriter:
Michael Smith
Copywriter:
Brett Shea
Copywriter:
David Hayward
Visual Designer:
Jason Mamaril
Visual Designer:
Jason Cross
Creative Agency:
VICE
Chief Content & Creative Officer:
Tom Punch
Chief Strategy Officer:
Spencer Baim
Executive Creative Director:
Amel Monsur
Director:
Jack Turits
Creative Director:
Kelly Fulton
Creative:
Jay Chary
Producer:
Amanda Naseem
Producer:
Phil Staiman
Post Producer:
Ashley Edgar
Art Director:
Courtney Nicholas
Account Director:
Ben Kammerle
Strategy Director:
Sam Raeburn
Media Manager:
Jordan Ng

See more credits

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