Creativity

Airwalk: Extreme Locations

The evocative seas, skies and backgrounds in Michael Muller's work for Airwalk's new "Extreme Locations" campaign may suggest Photoshop finesse, but the fact is he got some really extreme locations extremely in-camera. "The name of the

Published on Jul 26, 2005

Editor's Pick

The evocative seas, skies and backgrounds in Michael Muller's work for Airwalk's new "Extreme Locations" campaign may suggest Photoshop finesse, but the fact is he got some really extreme locations extremely in-camera. "The name of the campaign is no joke," says Muller. "We shot in Death Valley, L.A.'s Chinatown and the middle of the Pacific, all of which turned out to be extreme and surreal. We sometimes shot guerrilla style on the back of WaveRunners using lighting rigs on the chase runner and natural available light. The project was super spontaneous and harmonious at the same time. While a lot of stuff was planned, I

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 26, 2005
Client:
Airwalk
Creative Director:
Jeffrey Buice
Art Director:
Kris Fry
Photographer:
Michael Muller
Agency:
In-house

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.