Creativity

Airwalk: Invisible Popup Store

Virtual sneaker shopping.

Published on Nov 09, 2010

Editor's Pick

AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 09, 2010
Agency:
Young & Rubicam New York
Client:
Airwalk
Developer:
GoldRun
Copywriter:
Felix Richter
Art Director:
Alexander Nowak
Creative Director:
Graeme Hall
Creative Director:
Menno Kluin
Global Director, Creative Content:
Kerry Keenan
Producer:
Devon Wilson
Executive Creative Director:
Ian Reichenthal
Producer:
Jo Kelly
Executive Creative Director:
Scott Vitrone
Executive Director of Content Production:
Lora Schulson
Executive Director of Content Production:
Nathy Aviram

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.