Airwalk: Invisible Popup Store

Virtual sneaker shopping.

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Editor's Pick

AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line.

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Nov 09, 2010
Young & Rubicam New York
Felix Richter
Art Director:
Alexander Nowak
Creative Director:
Graeme Hall
Creative Director:
Menno Kluin
Global Director, Creative Content:
Kerry Keenan
Devon Wilson
Executive Creative Director:
Ian Reichenthal
Jo Kelly
Executive Creative Director:
Scott Vitrone
Executive Director of Content Production:
Lora Schulson
Executive Director of Content Production:
Nathy Aviram
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