To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Airwalk: Invisible Popup Store

Virtual sneaker shopping.

Editor's Pick

AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 09, 2010
Agency:
Young & Rubicam New York
Client:
Airwalk
Developer:
GoldRun
Copywriter:
Felix Richter
Art Director:
Alexander Nowak
Creative Director:
Graeme Hall
Creative Director:
Menno Kluin
Global Director, Creative Content:
Kerry Keenan
Producer:
Devon Wilson
Executive Creative Director:
Ian Reichenthal
Producer:
Jo Kelly
Executive Creative Director:
Scott Vitrone
Executive Director of Content Production:
Lora Schulson
Executive Director of Content Production:
Nathy Aviram
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age