Ajax Football Club: The Ajax Experience

A homage to football greats.

Published on Jan 13, 2012

Editor's Pick

Amsterdam's Ajax Football Club has opened an experiential museum designed as an extension of Amsterdam's famous central square Rembrandtplein, allowing fans to immerse themselves in the team's philosophy and culture. Sid Lee Architecture collaborated with interactive and exhibit designers gsmprjct on museum, which honors the team's players with interactive events and takes visitors through its history.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 13, 2012
Architecture Design:
Sid Lee
Ajax Football Club
Interactive Design:
Post Production:
Jimmy Lee

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.