Akatu: Fake Shower

Don't waste water to cover up noises.

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Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, it's a common occurrence among couples, particularly those with paper-thin bathroom walls. So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo Burnett Tailor Made created an app that makes the shower noise for you. At the end of your Fake Shower, you receive notification of how many gallons of water were not wasted by using the app.

The concept should be a familiar one for Japanese potty users. Noisemakers that create faux-flushing sounds are a standard feature of bathroom stalls and toilets in Japan, so the country has been conserving water, politely, for ages.

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About

Credits
Date
Mar 22, 2012
Agency:
Leo Burnett Tailor Made - Brazil
CD:
Ruy Lindenberg
Client:
Akatu
AD:
Murilo Melo
Copy Writer:
Julio D'Alfonso
Agency Producer:
Celso Groba
Agency Producer:
Fernanda Moura
Agency Producer:
Marcelinho Romero
Agency Producer:
Camila Aquilo
Agency Producer:
Rafael Messias
Client Approval:
Helio Mattar
Client Approval:
Ana Wilheim
Client Approval:
Ludmila Frateschi
Mobile Agency:
PorQueNao?
Manager:
Igor Saraiva
Manager:
Vincius Porto
Designer:
Carlos de Lemos
Designer:
Carol Saravalli
UX Designer:
Raphael Lopes
Project Manager:
Marco Julio
Movie Production:
Vagalume Animation Studios
Movie Director:
Heber Conde
Movie Art Direction:
Heber Conde
Movie Art Direction:
Thiago Almeida
Composition:
Yohann da Geb e Heber Conde
Rigging:
Luciano Nazario.
Modeling:
Bruno Hakk Coimbra
Illustrator:
Thiago Almeida
Manager:
Thiago Fogaca
Sound Production:
S de Samba
Sound Producer:
Ale Marcondes
Maestro:
Henrique Nicolau

See more credits

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