Creativity

AKQA: Posey's Cast

If a cast could speak.

Published on Aug 01, 2011

Editor's Pick

When Buster Posey of the SF Giants was injured and put in a cast, AKQA decided to connect him with his fans. To commiserate with his early season finish, the shop put together a Twitter account, @PoseysCast and invited fans to tweet at him -- a virtual "signature" on the cast.

Then, five of the funniest tweets (and a haiku) were printed on an actual card and mailed to Buster.

Featured in the video is "uber fan" Maile Krauss, who reads out the tweets before dropping the card into a mailbox.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Aug 01, 2011
Agency:
AKQA San Francisco
Client:
AKQA
Group Creative Fan:
Bob Pullum
Group Creative Fan:
Neil Robinson
Head Creative Fan:
Rudi Anggono
Creative Fan:
Katherine Fernandez
Creative Fan:
Greg Damiani
Filmmaker Fan:
Matthew Law
Creative Fan:
Mindy McCutchan
Uber Fan:
Maile Krauss

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.