For its holiday card this year, AKQA has created a children's book that comes to life as the child reads, thanks to voice-activated technology.
"The Snow Fox," available free for iOS mobile devices, uses Apple's iOS 10 system, which for the first time allows other apps to use Siri technology. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene.
The tale is also personalized based on gender and name, which the child says aloud for Siri to recognize during one of the onboarding screens. At the end of story, children can create a short memento of their narration to share with family and friends.