Creativity

These Cute Children's Hospital Ads Let the Patients Do the Talking

Unscripted Campaign Features Real Pediatric Patients

Published on Jul 07, 2015

Editor's Pick

These ads from Ohio's Akron Children's Hospital let the patients do the talking. In the campaign, by agency Marcus Thomas, Cleveland, four to six year old kids, by themselves, are allowed to talk, unscripted, on subjects such as germs, stethoscopes and doctor's tools. All the kids filmed are real patients in real Akron Children's doctors' offices. It's a cute approach that's different for the sector; we're used to seeing sick kids tugging at our heartstrings in ads for children's hopsitals, but these kids are more likely to make us laugh.

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About

Credits

Date
Jul 07, 2015
Agency:
Marcus Thomas Cleveland
Client:
Akron Children's Hospital
Executive Creative Director:
Joanne Kim
Creative Director:
Jim Sollisch
CD/AD:
Laura Seidel
Copywriter:
Stephanie Burris
Editor:
Laurie Znidarsic
Agency Producer:
Maggy Lynch
Production Company:
Authentic Films
Director:
Kevin Kerwin
Executive Producer:
Kate O'Neil
D.P.:
Russell Lee
D.P.:
Keith Nickoson
Additional Photography:
Kevin Coyne
Additional Photography:
Kevin Kerwin
Sound:
Noel Danemiller
Sound:
Steve Guercio
Post Production Company:
Ringside Creative
Producer:
Alison Collins
Audio Engineer:
Jeremy Schemm
Audio Engineer:
Jay Scott
Online Editor:
Cristin Trosien
Colorist:
Rick Unger

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