Christmas Is Awkward for a Tween Boy in This Sweet Dutch Commercial

Albert Heijn Captures the Plight of Boy Caught Between Two Worlds

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In this sweet commercial from Dutch grocery chain Albert Heijn, we meet Ben, a tween-age boy who's finding his family's Christmas celebration a bit difficult. He's too old to be playing with the kids, but the adults don't want him joining in their grown-up conversation and jokes, either. At dinnertime he's demoted to the kiddie table and looks particluarly crestfallen. However, one kind relative intervenes -- and suddenly he's having the time of his life with all the delicious food.

The spot, by TBWA/Neboko Amsterdam, is set to the soundtrack of iconic French singer Charles Aznavour's "Yesterday When I Was Young," and was directed by Ismael ten Heuvel at Pinkrabbit.

It's an original angle on Christmas, from a brand that has built a reputation on heartwarming spots (last year's ad featuring a highway worker was particularly good).

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About

Description
Family Christmas gathering. We follow Benjamin, a boy who's now too old for the "children's table." But he's not yet accepted by the adults either...
Credits
Date
Dec 06, 2015
Agency:
TBWA/Neboko
Director:
Ismael ten Heuvel
Client:
Albert Heijn
Creative:
Martijn van Marle
Creative:
Hannah Mulder
Creative:
Sam de Greef
Creative:
Sander Volleman
Director of Photographer:
Martijn van Broekhuizen
Producer:
Jony van Hees
Editor:
Martin Heijgelaar
Production:
Pinkrabbit
Post Production:
Captcha Amsterdam
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