Creativity

A Highway Worker's Lonely Holiday Turns Sweet in This Dutch Holiday Spot

Sara Bareilles Provides the Soundtrack to a Touching Festive Ad

Published on Dec 10, 2014

Editor's Pick

Dutch grocery chain Albert Heijn chose Sara Bareilles' "Christmas is Love" as the soundtrack to its holiday spot -- and it works a treat. The ad, by TBWA/Amsterdam, centers on the family of a highway worker who drive out in the snow with a trailer to surprise him, serving up Christmas dinner on the roadside. The most touching part is when he thinks he's attending a breakdown, only to open the trailer door and find. . .well, you'll see.

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About

Credits

Date
Dec 10, 2014
Agency:
TBWA Amsterdam
Client:
Albert Heijn
Creative:
Martijn van Marle
Creative:
Peter van Rij
Strategy:
Marc Leurs
Production:
Jacqueline Castricum
Client:
Werner Maritz
Client:
Matthieu Couvreur
Client:
Inge Ruigrok
Client:
Karina Boom
Director:
Ismael ten Heuvel
Producer:
Leonie van Hoevell

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