ALCC: She-Hulk

Even superheroes need breast checks.

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DDB Maputo, Mozambique created these print ads, featuring female superheroes doing their own breast self-exams, for the Associação da Luta Contra o Cancer (ALCC), a non-profit organization promoting breast cancer awareness.

The copy reads: "Nobody's immune to breast cancer. When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."

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Dec 15, 2011
DDB Maputo
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